Farm to front door

Family-farmed Matcha, Hojicha and Japanese teaware

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5% for good

We donate 5% of all proceeds to mental health nonprofits like Mental Health America (MHA) & National Alliance on Mental Illness (NAMI). We're on a mission to help de-stigmatize conditions like Anxiety & Depression, while providing better access to tools for those in need. Together, we can prioritize purpose over profit.

"Fast shipping, beautiful packaging, delicious matcha, love the mission!"

Kate W, San Francisco, CA

"Bought my best friend an everyday set for her birthday and she loves it! She drinks matcha everyday now."

Linda M, New York, NY

"Love their focus on mental health & family farms. You can really tell the difference in quality. Smooth, creamy & umami"

Matt T, London, UK

"10x better than anything you can find on Amazon. Highly recommend!"

Serena P, Santa Barbara, CA

"The quality & taste is comparable to some of the best, like Ippudo - sometimes even better, and usually far cheaper"

Aaron M, Santa Fe, NM

Our story

Hey there! We’re Janan, Justine, and Arlo – a family totally obsessed with matcha. During the pandemic, we struggled to find top-notch matcha in London, which kickstarted our journey across Japan in search of the finest teas.

What we discovered was amazing: the best matcha comes from small, family-run farms that have been perfecting their craft for generations, not from big corporations. We realized that fresh matcha, not left sitting on store shelves, makes all the difference. So now, we bring you just that – small-batch, family-farmed matcha, direct to you, minus the middlemen. And guess what? A great matcha latte doesn’t have to break the bank.

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Find your flow

Buddhist monks have been drinking matcha for over 800 years to stay alert during long hours of meditation. This effect is triggered by L-theanine, which improves focus and calm.

Drinking matcha means consuming the entire tea leaf and all the benefits that come along with it: Zero calories, rich in cancer-fighting antioxidants, and a boost to your metabolism.

Discover the Benefits

Drink good. Do good.

5% of all proceeds go to mental health nonprofits like Mental Health America (MHA) & National Alliance on Mental Illness (NAMI) to help raise awareness, de-stigmatize & improve access to resources in the fight for better mental health.